Carl Ison - Branding and Design Strategy
Once that degree from LCP was under his belt, the only thing stopping
Carl was his complete lack of commercial experience – and with 26
years in the design industry, he’s now successfully got over that
particular hurdle. During this time, there haven’t been many sectors
that Carl hasn’t worked in – from hotels to hospitals, transport to
telecommunications, education to energy, fashion to finance.
On top of
this, he’s worked with some of the top design consultancies in town
and for some of the biggest brands in the world. Whether it’s design
audits for Hilton Hotels or Virgin Trains, global employee
communications for IBM and BP, or annual reports for FTSE 100 and 250
companies, he thrives on the challenge of developing brands and
changing perceptions.
Carl has a real passion for design – his
personal mantra is ‘switch on your mind before you turn on your
computer’.
You can see samples of work from his personal portfolio here:
email: carl@tothepoint.co.uk
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