tothepoint

Better Bankside Campaign Branding

Helping Better Bankside communicate to the diverse business, residential and tourist audiences of the Bankside area their services in the build up to their 2015 ballot campaign.

Question

How did we help Better Bankside communicate to the diverse business, residential and tourist audiences of the Bankside area their services in the build up to their 2015 ballot campaign?

Answer

By challenging the volume of communications and looked at simplifying these to shorter more succinct pieces. Unifying their sub branding and creating a hierarchy that tied them all together through typography and colour.

Disciplines

Campaign branding