Before work started on the website, we refreshed the divisional logo ensuring it retained an alignment with the global brand, GF Funds. We created a suite of logos that are adaptable for a wide range of communication materials, from print and digital to large usage at events.
After the corporate brand team signed off this work, for the next stage we joined forces with JPES Partners, a communications consultancy to the investment industry and one of our long term partners. They focused on establishing the right tone of voice and unique selling points, while we visually translated this for our initial web designs.
The final website is a modern take on GF International’s Chinese origins, using red textures throughout to highlight key statements and bespoke iconography that communicates their investment capabilities.
Like the core messaging, we wanted to keep the site simple so we opted for a limited colour palette, from the intense reds to the soft and dark greys with orange as a subtle accent colour for buttons and links to further information.
The website launched on 12th January, the same day that GF International issued its 1st ETF in Europe at the London Stock Exchange officially marking their presence in London.
We had the pleasure of attending the launch event, in the company of both CEO and COO, as well as other asset management representatives. Held at the beautiful Armourers Hall, a historic venue and one of the very few to escape destruction in the Great Fire of 1666. Apart from delicious canapes and champagne, Simon and Diana had the opportunity to expand their horizons and find out more about the LSE Confucius Institute for Business, and even learn a few words in Chinese.
We are currently finalising GF International’s brand guidelines, but in the meantime you can find out more about them by heading over to their brand new website!