The interior branding needed to balance their 22 strong, recognisable brands, parent company branding and internal brand materials. Through graphics such as pack illustrations, product icons, taglines and photography we helped to bring to life the KP brands, in particularly their 3 hero brands McCoys, Hula Hoops and KP Nuts.
The graphics bring KP’s playful and light-hearted brand personalities to the space, whilst maintaining a more corporate, conservative feel in the more client facing areas to reflect their parent company Intersnack. We used key elements from the Intersnack branding, such as their lozenge shape and linear graphic in a fresh way to link imagery, illustrations and the rooms themselves.
The timeline graphic is a key piece, spanning almost 9m wide across their high traffic collaborative area, using a mixture of photography, typography and icons to tell the story of KP.
Our graphics help to create an engaging environment that reflects the personality of KP, achieved through a mix of large format wall graphics, glass manifestations, posters and even bespoke wallpaper and name plates.
Photos by tothepoint and Philip Durrant www.philipdurrant.co.uk