12/11 |
The real Christmas lights CBRE takes on the lights of Oxford street with a new Christmas themed installation at their London headquarters. We've temporarily replaced our previous 'living light sculpture' with a series of animations inspired by the season e.g. flickering candles, exploding fireworks and gently drifting snowflakes. The overall effect is colourful and vibrant without being too distracting or garish, did we succeed? You can decide for yourself. |
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Branding Macmillan's next chapter We've just created a new internal brand identity for Macmillan Publishers Ltd, which recently announced plans to create a new King's Cross campus for its publishing divisions. The bespoke identity, featuring a simple icon and strapline 'The Next Chapter' will be incorporated in all related communications. We also created a number of simple graphics to represent the reasons for and benefits of the move. See them here. |
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Tangram teaser Our Christmas card and 2012 calendar will be landing on desks about now. This year, there was method in our calendar madness – as the Olympic Games are coming from Beijing to London, we chose another game that made the same journey – the Chinese Tangram. The objective is to form a specific shape using all seven pieces, so we created 12 shapes, each representing an Olympic sport. Get a sneak preview here. |
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A year in words 2011 has been tough for many, but there have been plenty of positives too and we'll be heading into January with some really interesting projects to look forward to. We've taken a look at some of the most used words and phrases of the year – from big world events to Facebook and our own news blogs. From 'protests' and 'society' to 'jobs' (that's the employment sort and the 'Steve' sort!) – see what featured big this year. |
11/11
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Let's get Physiological We've just completed a brand evolution project for the Physiological Society, which has almost 3000 Members globally. This included a logo refresh, brand guidelines, stationery as well as a range of marketing and event literature. As part of the brief we were asked to consider how to evolve the brand rather than suggest a complete overhaul of the Society's logo. You can see how we achieved all this here. |
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A TTP Partnership Having been thoroughly impressed with the interactive powerpoint presentation that we created for them earlier this year, The Technology Partnership (TTP) has once again picked our creative brains, this time for a press advertising campaign. TTP, an independent technology and product development company, wanted the campaign to focus on two key areas, recruitment and brand awareness. See what we came up with. |
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Park that problem For those of you who drive to work or can never find a parking space at a sports event, this story's for you. We've just created a doordrop flier for ParkatmyHouse, the world's largest online parking marketplace. The website connects home / business owners wanting to earn money from renting their off-street parking spaces with frustrated drivers in need of a place to park. See the flier and find out more. |
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Holidays are coming... There are still 25 shopping days until Christmas but we wanted to give you plenty of notice about our festive timetable. Our office will close from Friday 23 December until Tuesday 3 January 2012 so let us know if you have any urgent projects so we can arrange suitable cover. On that note, our brand new 2012 Calendar is nearly ready to send out, so If you'd like to opt in/out or notify us of a change of address, please let us know. |
10/11 |
Blood, sweat and speed We've just finished a great branding exercise for the Bloodhound SSC (Super Sonic Car) project, which is building the world's fastest car. We created the exhibition layout and internal brand experience for the Bloodhound Education Centre, an interactive workshop dedicated to the science and technology behind the design, development and build of the car. Find out more about our work on the project here. |
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A measure of success We've just finished a new project for Financial Software specialists: Efront. This involved name generation, creation of a new identity and the design of a marketing website for their latest service offering 'Pevara'. We were also involved with the creation of the look and feel of the software system itself as well as planning, designing and developing the main website. You can read all about our work with Efront here. |
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Bringing personality to private equity Montagu, a leading private equity investor within the European market wanted a complete redesign of its website. The aim was to differentiate it from its competitors whilst retaining the existing branding and image associated with its name and reputation. We came up with a fresh new design and commissioned photography of their staff to bring a sense of personality and dynamism to the company. Find out more here. |
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The death of print The demise of the printed version of Design Week earlier this year after 25 years was a real blow for the print industry, as well as the design industry as a whole. The death knell has supposedly been sounding for print for the past few years. Is Design Week's disappearance the final nail in the coffin? Will print be rising from the dead any time soon or has the digital dawn come? Penny and Ben discuss in our latest blog post. |
09/11
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Here come the girls Please welcome our newest recruits, Linda and Penny. Being German and Liverpudlian respectively, we're definitely ticking the 'cultural diversity' box. Linda brings lots of experience in typography and identity to her designer role whilst Penny is responsible for project management and helping to write our enews and blogs. Last but not least, Gail is extending her studio support role to include production management. |
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Feed me We've just completed the branding and website for digital clipping service Clip&Ping featuring bold designs and cool canine characters. And we've been getting a 'clip' back from it in return, acting as a guinea pig for the service's initial roll-out. Clip&Ping is a tailorable service, automatically 'clipping' content relevant to a business from across the Internet and then 'pinging' it to the company's website as a single feed – read more. |
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Some more Worcester sauce We wanted to give you a quick update on progress for St Martin's Quarter in Worcester. We have now developed the branding across signage and hoardings for the next stage of the scheme, and this can be seen in a virtual video showing how the city centre area will look upon completion. The video has just been released to local press and news channels. You can watch the video and read all about the project here. |
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And now for some culture We've just completed an identity for new venture InterCultures – a company set up to understand and engage with people within post-conflict environments. Whilst their website is under construction our wonderful designer Mark came to the rescue when Maryann at InterCultures called us (having just returned from Libya) needing a holding page up immediately – read more about this on our blog. |
08/11 |
Squeaky green We've been helping our clients do their bit for the environment by producing environmentally friendly mouse mats for private equity investor, Actis. The Tyre Brite Mouse-Mat is made from 99.5% recycled material, including 40% recycled tyres as well as paper and plastics and is virtually indestructible. There are five designs featuring naturalistic imagery that reflects Actis' commitment to sustainable growth in emerging markets. |
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A graphic solution We have just finished work on a challenging data visualisation project for the Engineering and Physical Sciences Research Council's (EPSRC) website. The brief was to communicate where EPSRC – the UK government agency for funding research and training in engineering and physical sciences – allocates grants to its many disciplines. You can read more about the challenges of this project here. |
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Living building We were approached by CBRE's Architecture and Design division to come up with an innovative concept for their new headquarters in Henrietta Place, London. We included an interpretation of their brand phrase, 'living green' – making the building as a whole feel like a sensory experience with the integration of innovative lighting, sculptural and audio visual applications, as though the building itself was alive. Read all about it... |
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Power up We're really looking forward to the arrival of our luxe coffee table book of Battersea Power Station images. The whole project was a first for us, especially for Nikki, our senior designer, who went up in the helicopter over the towers along with the photographer, Matt Livey. Whilst designing the Report & Accounts for Real Estate Opportunities we art directed the shots but only used a few and so the book was born - see it online here. |
07/11 |
Bringing a little luxury to Budapest We have been working on the branding and we're also in the process of producing innovative, high-end marketing materials for Palazzo Dorottya, a prestigious, luxury development in the heart of Budapest. The development, which comprises of 87 luxury apartments on the upper floors, together with business and retail space on the lower floors, is a joint venture between Richardsons Capital LLP and Fingen. |
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A bright future We've just completed our third annual Report & Accounts for Moneycorp. This year we've updated the design with a more impactful cover, plus ensured the company's vision and key financials are still easy to navigate, using brand elements and divisional colours to deliver the message effectively. The key message 'A Bright Future' is reflected in the imagery and conveys their positive outlook on the year ahead. |
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The best venues in town We've just designed a 28 page brochure for Bankside Venues, developed along with the Bankside Venues identity. It features venues throughout the area that can host special occasions / business forums. It has to compete with other materials from boroughs across London so it was important to be visually appealing, clear and concise. The cover depicts a map dropper, a familiar icon which perfectly sums up the venues theme. |
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Living light We've been working with CBRE on the interior design for their new offices in the centre of London. It's a huge project and has involved many creative approaches and technologies. The installation is occuring as you read this and we'll be able to show the full results next month. In the meantime, you can get a sneak preview of the 'living light' installation - an ambient video animation shown on 6 LED panels that forms part of the project. |
06/11 |
A lovely pear We have recently completed the name generation and branding for a new shopping centre in Worcester, 'St Martin's Quarter' – which will provide new food and retail areas for the city. Part of the logo's inspiration was taken from the cities own coat of arms which features the Worcester 'black pear'. New client Carillion Richardsons have also asked us to develop leasing materials, signage and wayfinding for the scheme. |
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Some welcome news We have just finished work on a new version of the News International Welcome Pack – this consists of a folder, printed inserts and an interactive CD which is sent out to all new staff. Using a novel menu system this gives them access to videos (eg. introductions from directors, company showreels and animations) along with support PDFs, maps and guides tailored to the different business locations around the UK. |
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To the PowerPoint The Technology Partnership wanted an interactive presentation featuring an animated company overview video plus product case-studies, they also wanted to be able to edit and add to these at any time. The solution? Humble PowerPoint provided the answer, but we've produced a PowerPoint presentation that looks and acts like no other (ask us for a demo). You can read more about it or see the full video here. |
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Keeping the lights on EDF Energy asked us to produce an internally-focused brochure and film (a collaboration with Stickman Productions) to communicate the 'Upstream' business plan. The aim is to help every employee to understand their role in the plan. As part of EDF, Upstream is responsible for the development, building, ownership, safe operations and commercial management of all the energy assets in ESCS. Watch the film here. |
05/11 |
Taking AIM We've just designed and produced the suite of materials for Actis's Annual Investor Meeting, held at the Hilton, More London last week. From set graphics and pop-up displays to bespoke personalised folder packs and name badges, the work was produced to a tight schedule throughout May. Materials featured stunning Actis commissioned aspirational photography of their investment regions.. |
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Fishing for clips We're helping news feed provider www.myfeedme.com to reposition their offer. Work started as a renaming exercise and now their new logo has been approved. Clip&Ping automatically 'clips' content relevant to your business from across the web and then 'pings' it to your own site. This can then create a platform for current thought leadership and discussion, whilst improving your search engine rankings and site 'stickiness'. |
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Working for Wokingham Working with Wokingham Borough Council and it's Sensory Needs Team, we designed a modern, accessible identity for Optalis, which is only the second independent local authority trading company (LATC) to be formed in the UK. Optalis can operate competitively in the adult social care market, providing customers with greater choice and allowing those not eligible to receive help from the Council to buy services privately. Read more... |
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Now then, now then Please welcome Jim, the newest member of the TTP team. He'll certainly be earning his 'fix it' badge with our recent batch of new business wins (including property, science and social care clients). He's already slotted in perfectly within the team and his experience across a wide variety of industries (and on the rugby pitch too), stand him in good stead in his new role as Senior Account Manager. |
04/11
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Picture this Alpheus helps organisations understand and manage the issues relating to Governance, Risk and Compliance. They asked us to look at creating diagrams to explain their new service offering but it became apparent that a more holistic approach was required. We created the brand, focused messaging and a consistent look for FLOW:Coherence and 'the changing landscape' in which Alpheus operates. Read more on our blog here. |
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What's in a name? Recent work for Efront, a market leading financial services software company, included development of the name and brand for their latest new product and service offering. 'PEVARA' ticked both the visual box as demonstrated by the logo and the meaning box - which will be revealed when the full service is launched later this year. Read more on our blog 'Preserving trust'. |
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Take PRide The CIPR PRide Awards recognise excellence in communications and PR. We've evolved the look of the materials but we are equally interested in the results and benefits clients achieve from both successful PR campaigns and an integrated communications strategy. Clients who bring their various creative and communication teams together to share knowledge and ideas reap the rewards and often the awards too. More images here. |
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Royal snaps What did you do during the Royal Wedding? Why not abandon all loyalty to good design for a day and send us your pics of the tackiest souvenirs you can find. We'll post our favourites on our Flickr site and send you a TTP mug for the best one. Send your tacky wedding souvenir pics to: joanna@tothepoint.co.uk |
03/11
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The need for speed We're currently working with EPSRC and the team at Bloodhound SSC who are creating a car designed to break the world land speed record. The brief is to 'motivate the next generation to deal with global 21st century challenges' and we're currently creating the brand experience for their new education centre in Bristol, where the car is also being built. You can also be part of this historic feat by getting your name on the tail fin. |
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Zero heroes We kicked off the month with an environmental theme, producing a video for News International's '0 in 2010' Global Energy Initiative event, hosted by James Murdoch on March 1st. Succinct and 'to the point' the short, 1 minute video features numerous celebrities and actors working across the News Corp Group congratulating the company on achieving its carbon neutral status - full details in their press release. |
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Siding with the banks Visit Bankside is a website designed to help promote the Bankside area of London. We created a brand identity and designed a completely new site for them, which was developed by Mediamixer. The site launched this month and encourages people to stay up to date with local news and events as well as offering information on places to eat, drink and sleep during their time in the Bankside area. |
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A golden opportunity Our MD, Simon, attended CIPR's fundraising event for GB Team 2012 last week. GB Team 2012 is raising funds to help support 1,200 British athletes in 47 sporting disciplines striving to be selected for Team GB and Paralympics GB. The struggle for funding to help our athletes goes on so we thought we'd share the links so you can find out more and, if you haven't already, help the team strike gold! |
02/11 |
We have a winner The entries are in, the draw is complete and we can now say a big 'Congratulations' to Sharon Willicombe at Land Securities for winning our 2011 calendar competition - we hope you enjoy the champagne! Also, well done to John Cooper of Giles Travel who'll receive a TTP mug as second prize. You can view all the correct answers here. If you have any comments or suggestions for next year's calendar, do let us know! |
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Purple packs punch Things are picking up in the property sector and we have started work on several new projects. The first pieces to make it to print are Land Securities' purple development packs. These are fast turnaround, digitally printed, A3 scheme profiles that are personalised and elevated with silver foil blocking to the covers. The packs include scheme CADs, CGIs, maps of the area and specifications. The first is for 62 Buckingham Gate. |
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Fabulously fruity Continuing our work with long term clients CIPR, we have just designed an appropriately fresh look for their 'Freshly Squeezed' promotional piece. The card highlights the CIPR's acclaimed series of breakfast events for 2011, driving public relations practitioners to the company's website and acting as a handy date reminder for the office pinboard. Visit their site if you want to find out more about the CIPR's breakfast events. |
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Targeting new business... bring on the fun Our MD, Simon Hutton, waxes lyrical about the joys of finding new business. Thanks to new communication channels such as social media, email and even apps, there's a whole new world of possibilities out there – helping us attract new clients and contacts as well as reach for new opportunities. And it's not just a one way process either. Read all about it in our latest blog or see it featured in the latest issue of Design Week. |
01/11 |
Appy we tried Our free browser and iPhone game 'I Shot the Serif' has been generating a lot of buzz around the world via Twitter and Facebook and it's just been updated to version 1.4. This was our first real foray into the mysterious world of iPhone App development and we learned a lot of interesting things – from the process of turning an idea into a fun and viral game, to using social media to spread the word. Read our thoughts on the experience. |
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Silver lining We've often teamed up with Eloqui PR on diverse accounts from Capacity Builders to the EPSRC. Eloqui were recently acquired by APCO Worldwide and we were concerned this relationship would end. However, we're glad to say we've just completed a new project for them which revolved around a new report they've produced for a global client. We brought statistics to life with custom graphics and data visualisation. |
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Against the machine We've recently been working with seanhanna on a series of Windows based programs that help salon owners realise the full potential of their business. The applications 'Rage', 'TES' and 'StockIt' help to highlight where profits can be made, track stock and manage cash flow. We designed the user interface look and feel for each of the programs and we're also currently creating individual user manuals for each of them. |
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Words in the clouds How do you sum up a year? For many, 2010 was hard work but there were plenty of highlights too. Looking back over all our news from 2010 we wondered if there was an overall theme? We created a word cloud – a graphic made from the most frequently used words. We discovered the most repeated word was 'new' - new clients, new opportunities, new discoveries - a positive sign we feel! Read more and make your own... |
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