3DReid Brand Identity

The new brand identity for the merger of architectural practices ‘REID architecure and 3D Architects has been designed by London Bridge consultancy ‘to the point’ for an undisclosed five figure fee. The merger will create one of the top ten architectural practices in the country based on fee income. The new brand will officially be introduced to staff and clients today (June 11th) with a full launch in early July.

As well as the brand,‘to the point’ have created marketing literature for clients and a handbook for staff that address the future direction and aspirations of the new company as well as any questions people might have regarding the merger. Other ongoing work includes website design, identity guidelines and promotional design templates.

The identity is a mixture of simplicity, modernity, style, individuality and intrigue which perfectly encapsulates 3DReid’s brand personality.

“It was important that the new brand and the accompanying literature made a statement whilst also reassuring its existing clients that it was ‘business as usual’” says to the point creative director Kevin Cox.

“Most architects tend to brand and promote themselves in a particular way with the emphasis on understatement. Our objective was to create a brand that not only reflected the quality and integrity of 3DReid’s buildings but also reflected the creativity, vision and individuality of the company and its staff. It needed to say ‘We are different, we do things differently’”

We reflected this by incorporating unusual formats, uncoated recycled papers and interactive die cuts within the literature as opposed to the usual glossy standard formats of their competitors. The copy is intentionally simple, jargon free and approachable as opposed to the dry, architecturally specific style of copywriting that most practices adopt.