going further afield

Following a credentials presentation, leading alternative asset management company Evolvence Capital has appointed To The Point as their design and branding consultancy.

Evolvence Capital invited To The Point to a competitive pitch after tracking the agency’s work on other financial services and alternative investment companies. To The Point beat agencies in London, New York, Dubai and Mumbai to win the Evolvence Capital account.

Simon Hutton, managing director says "With 5 years experience in the financial services sector we were well placed to understand their needs and advise on fast and appropriate solutions for their immediate needs. We will now be concentrating on a more strategic approach to the communications requirements."

Initial work has included refining the existing logo (above), devising a colour palette, styling and creating templates for their printed powerpoint presentation plus creating display graphics and corporate brochures.

Hutton continues "For a long time we have focused on keeping our business focused on B2B design opportunities within the M25. We are still focused on this but the opportunity to extend our reach to a marketplace that is currently very active was ideal given the current outlook for business next year. We are still very optimistic that we will have a steady stream of work for next year and see this as a time to build on our solid foundations and experience."

Shilpa Mathai, communications director for Evolvence Capital says “We appointed To The Point on the quality of the work produced and their knowledge of our sector. They have an excellent track record on design and branding campaigns and we are absolutely delighted with the work done on our corporate branding campaign. The quality of their work, commitment to our account and great attitude is what makes this an effective partnership.”