Moneycorp - new brand, report & accounts

London based design agency, To The Point, has just completed the annual report & accounts for Moneycorp, the UK's leading foreign exchange specialist.

Having won the pitch for a full brand review last year, the agency has developed a defined and cohesive updated brand for the full Group as well as its Moneycorp Markets online trading subsidiary.

The brand is being re-launched and explained through the Report & Accounts - January 2009.

"To work with an established company that is proud of its heritage and be given the opportunity to evolve its brand is very exciting," says Simon Hutton, To The Point’s Managing Director.

"We were eager to pay homage to the brand’s history but update it to reflect the company’s own evolution and make it more contemporary."

The agency’s role is ongoing as both designers and also consultants, working closely with Moneycorp’s in-house design team.

"It's been great to see, what we initially perceived as quite a complex business structure, come together under one strong, unified brand." Leonora Peralta, senior account manager

"For such a large organisation, with multiple divisions and personnel, we felt it was essential to set out guidelines that provide consistency across the brand but also retain a certain level of flexibility in order for the brand to continually evolve." Mark Stevens, lead designer