Actis - Global Brochure

To the point have helped Actis develop their brand through a variety of different projects and the second week of May will see the launch of our design of this private equity firm’s global brochure.

“We’ve worked with to the point for over a year and are very pleased to have completed this project with them. Their understanding of our brand helped create a brochure that is visually striking and successfully communicates our core messages,” says Claire de Sousa, communications consultant at Actis.

With vibrant colours and strong imagery, the brochure makes use of an unusual format, including throw-outs, to highlight the company's core messages, impressive case studies and positive outlook on the future of emerging markets.

Mark Stevens, the designer leading the project, explains, “We wanted the global brochure to have a clean and contemporary look, using the Actis brand that is so recognisable as a foundation and produce new visual devices to keep the brand fresh.”

The brochure is the latest addition to a variety of digital and print communications produced for the company – both internal and external – that includes tombstone ads, a bi-annual newsletter and a regional brochure for Actis in China.

“We’re very pleased to be building on our private equity portfolio, and our work with Actis continues to help raise their profile and differentiate them from the competition,” says Simon Hutton, to the point’s managing director.

In addition to the Global brochure, Ben Jackosn, Head of Digital Media at to the point has also created an animating flash banner for their main homepage, designed to show some of the company's USP's: http://www.act.is

For further information, please contact: Leonora Peralta, senior account manager, or Simon Hutton, managing director, at To The Point.

For further information about Actis, please visit: www.act.is