sipping fine wines with LHK

Following their appraisal of the websites of several London based design consultancies, we were approached by fine wine marketing entrepreneurs Tom Mann and Scott Hart. After a credentials presentation and creative framework session we were commissioned to help them develop a brand for LHK Fine Wines. Their vision is for a new fine wine service that will move away from the established, old school approach and offer a more contemporary service for the selling of, and investment in, fine wines.

Tom Mann, managing director of LHK said "In developing this new wine service we have considered many aspects of our offer but speed and accessibility will be the key to success. We are doing absolutely everything we can, from logistics to new technologies, to ensure that we offer the best service and are the easiest people to buy from."

The project is likely to evolve through 2010 with initial market research and testing of both the business and brand starting now. Feedback and knowledge gained will be fed into the ongoing development and completion of the website that in itself will be groundbreaking for this sector.

Simon Hutton, MD at to the point said "As a new sector for to the point we were very interested in this early stage business and their wish for an unconventional approach. And with a mutual interest in wine it was obviously too good an opportunity to miss!" Hutton continues "Tom and Scott were also open to our three tier approach for creating a range of concepts that fall safely within their comfort zone, through to ideas that push the boundaries and ideas that break them. This gave us the flexibility of having fun with the brand whilst still making it relevant for the client and their audience."

Initial work on the identity and stationery has just been completed. The selected idea was developed by designer Mark Stevens who said "The finished mark is a simple yet subtle representation of red and white wine through the use of the two coloured colon. This avoids obvious cliché but keeps the mark relevant."

The colon will become part of a brand tool kit and initially act as a flexible marketing device to introduce headline text in print and digital media. LHK are due to launch their website in early 2010, using this concept to aid navigation along with purposely out of context phrases to add light humour, bringing a fresh and modern approach to the marketing of fine wines

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For further information, contact Simon Hutton: simon@tothepoint.co.uk