Montagu - a site to behold

June 2010

Following consultancy meetings regarding brand positioning and messaging, Montagu Private Equity invited London design consultancy tothepoint to tender for their website.

Seen as more than an exercise in modernising the existing Montagu site, ttp invited web developers, Skyron, to collaborate on the tender and offer a more cutting edge and results driven response to the brief. Following a successful 4-way tender, Montagu appointed to the point and Skyron to help take their message to market.

Offering full support to management teams is how Montagu creates strong partnerships that lead to successful deals. Stephanie Fraser, marketing manager at Montagu Private Equity, said "We believe in partnerships, so saw the benefits of the tothepoint / Skyron collaborative approach. We are investing in the duo to help us take our message to our diversified group of audiences and demonstrate real returns on our investment through increased activity and awareness of our offer."

tothepoint and Skyron will achieve this by creating effective digital touch points through the new corporate website. A targeted tone of voice, video testimonials, portfolio news aggregation and an introduction to the unique Full Potential Plan, will form components of this new strategy, that will help Montagu find new opportunities and secure management backing.

Simon Hutton, managing director at tothepoint, says "Together, Skyron's results-driven approach to digital communications and tothepoint's brand expertise will ensure that Montagu receives maximum value from this partnership."

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