It's the simple things - Acas Report and Accounts

August 2010

We have just completed the report and accounts for non-departmental public body, Acas, and created a new look for this year's document.

Lesley Loughran, Publications Manager for Acas comments, "We were really impressed by the design that tothepoint put forward, and the content has really been brought to life as a result".

Using bold typography and an engaging iconic graphic style which has been well received in other marketing campaigns and materials designed by us for Acas, the 92-page R&A has a modern and clear design, making it easy to navigate.

Simplified icon illustrations are used throughout to highlight key stats and information within the main content, all closely linked into the overall brand along with bold use of Acas’ signature colour palette.

"Insight" case studies are peppered throughout to keep a quick pace, where focused information on particular examples of Acas' work is shown. Clever title pages play on typographic representations of the section headers, leading the reader on a journey through Acas' achievements this year.

- Ends -

Additional note:

This year, the Acas Report and Accounts main distribution will be through the Acas website as an accessible PDF. For further thought and comment on our work with accessible PDF's, read our latest blog post here.