Design with a pulse.

to the point have named, designed and produced the flagship brochure for The London Clinic's premier health screening product Ultima + which heads the Clinic's portfolio of Ultima branded health screening programmes.

Ultima+ is ground-breaking in terms of the in-depth diagnostic testing available. Targeted at UK and international corporations and professionals it includes a ‘day of health’ looking into and providing medically appropriate tests and professional advice on every aspect of an individual’s health.

The brochure balances the high tech world of diagnostic testing with the important aspects of a patient's health screening experience – confidentiality, discretion and professional advice from healthcare doctors and specialists.

Simon Hutton, managing director of to the point said, 'the design and production values reflect the quality of service expected from one of London’s leading independent hospitals and we look forward to seeing the brand establish itself as an international centre of health screening excellence. It seems clear that The London Clinic is leading this sector by example'.

Elaine Warburton, marketing director at The London Clinic says 'to the point have managed to perfectly capture the essence of an Ultima+ health screen at The London Clinic within the design, look and feel of the brochure'.

The Ultima name was selected by the client from a selection put forward by to the point. The brochure and support material has been designed and art directed by to the point’s senior designer Mike Stafford. The project has been account managed by Paul Ellerker with bespoke photography from Mike Austin and copy written by Jean Mowbray.

Support material includes a detailed health questionnaire, a plain English glossary of terms and a patient folder, also designed by to the point.

For further information please call Simon Hutton on 0207 378 6999