R&D = Retail is Detail

The Retail Division of Land Securities has brought in to the point to theme the entire 2nd floor of their headquarters at the Strand, Central London. Using a diverse mix of photography and illustration, the aim was to bring the retail experience to life for staff, partners and suppliers.

The graphics reflect the vibrancy, diversity and seasonality of the High Street to stimulate client-focussed thinking, bringing a new and innovative enthusiasm to the environment. Glass, vinyl and paper technologies have been used to create a distinctive and unique space.Simon Hutton, managing director of to the point said 'this is a bold and imaginative project for Land Securities and by developing a rolling suite of concepts, mixing humour and true empathy for client environments, they are genuinely breaking new ground in the property sector.¹

Simon Hutton art directed photographer Charlie Birchmore to shoot various retail frontages and interiors around the Birmingham Bullring - a Land Securities partnership development. Humour was brought into the final mix with a range of illustrations by Owen Williams.Tom Foulkes, from Land Securities said 'In a similar way to the places we strive to create within the cities in which we work, it was important that we create a space that engaged our people and inspired them in their work. The environment we now have and its mix of inspirational and humourous imagery has had a hugely positive effect on the team and has met the brief perfectly¹.

Following on from the success of this work, to the point have been commissioned to work on further floors over the next six months.

For further information please call Simon Hutton on 0207 378 6999