Keeping the UK Competitive to the point have designed and produced the London First report, 'Keeping the UK Competitive'.

London First is a business membership group supported by 300 of the capital¹s leading businesses. The report to the government recommends a commitment to sustained and strategic investment into the capital¹s skills and transport infrastructure to ensure the UK¹s economic competitiveness over the next four years and beyond.

In 2007, the government will complete a Comprehensive Spending Review to identify its public spending priorities to 2010/11 and the publication is timed to influence decision making at the highest level.

Simon Hutton, managing director of to the point said, "The design is in tune with the recent drive to reclaim the flag, reflecting how the UK as a whole faces the challenges of the world economy¹. The report focuses on transport, infrastructure and education, based on research from cebr."

Led by senior creative Mike Stafford and implemented by Martyn Knight, the report builds on recent public sector account gains for to the point. Paul Ellerker, senior account manager noted, "38.8% of the UK¹s recent export growth has come from the capital and the report is designed to act as a flagship document, clearly describing the investment required to retain the UK¹s competitive edge".

Baroness Jo Valentine, chief executive, London First said, "to the point responded to a complex brief with clarity and creativity. The result is an intelligible and highly accessible document."

The report is published in February as part of a wider campaign strategy, demonstrating London¹s role as the financial hub for the UK economy.

For further information please call Simon Hutton on 0207 378 6999