East Homes communicate with colour

East Homes, part of East Thames Group, is a mixed tenure, resident-focused organisation that offers a wide range of affordable housing options to people in east London and Essex. East Homes is more than a housing association. Through their social responsibility and neighbourhood regeneration programmes they make a real difference to the communities in which they work.

With several developments underway, or about to start, hoardings had been erected and painted to cover the construction work.

At a presentation meeting with East Thames Group, previous work by to the point on hoardings for Land Securities were shown and an opportunity was seen. It was agreed that the East Thames hoardings could be used to enhance their brand positioning within the community by adding colour and vibrancy to otherwise dull builders boards. Overlay panels were commissioned to communicate key messages and the value East Thames Group is bringing to the area.

Senior account manager Glenn Wood says:
“The first hoarding designs were for their new head office due for completion in April 2008. We were able to use the panels to show all the various aspects of their service that would be available at their new location, introducing the bold and vibrant colours of the brand and giving a real sense of community with the people photography”.

The head office hoarding is now up and to the point are working on the next hoardings that covers a 250 metre run in Barking. East Homes hoardings across the area are set to become a creative yet functional tool informing, advising and promoting the services of East Homes. Senior designer Nikki Gay adds “its nice to work on a project that breaths life into a community with positive themes as well as the usual sales messages you see on hoardings”.

Marketing Manager Sophia Brooks of East Homes says
“The hoardings are truly stunning. They have had a huge impact and were a fantastic medium to use to communicate our messages. We are looking forward to carrying this success on with To The Point  on to more of our developments ”

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Note to Editors
For further information contact Glenn Wood at To the point Ltd on 020 7378 6999 (glenn@tothepoint.co.uk)

*East Homes receives funding from and is regulated by the Housing Corporation Its aim is to be, by 2012, the leading provider of quality affordable homes for rent and sale in east London and Essex. East Homes provides a ‘one-stop shop’ that offers low-cost rental accommodation, intermediate rent and home ownership options.