Sean Hanna cut to the point

Seanhanna Salons started life 25 years ago this year and, from a start up Salon in Worcester Park, has expanded across London. The company now has a further five London salons in Epsom, Sutton, Croydon, Wimbledon and a new flagship salon in Canary Wharf.

With this growth, and increased competition from rival salons, the challenge was on to ensure the brand retained and built on their excellent reputation for innovation and success within the industry.

The Salon chain has won numerous artistic and business awards including three-times winner of the British Hairdressing Business Award for marketing and Sean has won British Business Director of the Year.

Recognising the need for a more strategic approach to their branding Sean Hanna approached to the point to undertake a review of its current branding and marketing collateral. This review was led by Managing Director Simon Hutton who comments "As each Salon was set up at different times the identity had been manipulated and developed but this had led to a very inconsistent approach and fragmentation of the brand." Hutton continues "This constant change was also reflected in all the market material - an holistic approach, rationalisation and brand guidance were essential."

To the point started with the logo which was created by to the point new recruit Mark Stevens and creative director Kevin Cox. Cox says " the logo reflects the diversity of styles available from Seans salons, from harsh angular cuts reflected in the 'h' to the softer styles echoed by the 'S'".

To the point have developed style templates for marketing including bespoke signature cuts like the new 'Icon' as well as guidance on the brand presence for the interiors and exterior signage for the refurbishment of the Wimbledon salon.

Sean Hanna said "To the point really wanted to understand our company goals and philosophy and were really able to help us take our brand identity to a new level. We were working with a very focussed and professional team who were passionate and proud of the work they produce."

The identity will be rolled out over all salons over the coming months with the identity launch starting next week as part of the Salons 25th year anniversary celebrations.

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Further information from Simon Hutton 0207 378 6999.

Further information on Sean Hanna:
Sean is one of the UK’s most innovative hairdressers and in addition to providing inspiration and direction at artistic shows in the UK and internationally, has also developed a first-class educational programme for the group. A born educator, he actively teaches in his own Training Academy and also for L’Oreal and TIGI at seminars and shows worldwide.