New identity for Longbridge PLC

To The Point have completed work on a new identity for Longbridge international plc Group which is being launched this week in their report and accounts, also designed by To The Point.

Longbridge International plc Group, listed on AIM in May 1997, combines executive recruitment and e-business consultancies, all focused on the financial, proffessional services and technology sectors.

To The Point have been asked to look at all aspects of the brand image and are currently producing a series of corporate advertisements, support literature and a portable exhibition system.

Simon Hutton, MD at To The Point says "Longbridge were looking for a modern and professional developement of their image. The concept was developed and based on key themes of their business, new horizons, bridging gaps and 'dot' com activity".

Additional elements have been used in the literature and stationary to enhance the brand. These include blown up details of international currency and 'highlighter marks' to pick out key information.