To The Point For Digital TV

London based design company To The Point have designed the new logo for The Digital Network. The icon and logo will be used for advertising and communication by Digital Network members.

These include the BBC, ITV, Channel 4 and Channel 5, SDN (Comprising Welsh S4C and cable company NTL). Also the Carlton-Granada joint venture British Digital Broadcasting.
Simon Hutton MD at To The Point says "the identity was developed at 'lightning speed' over a six week period. Political sensitivity was required, resulting in a solution where the Digital Network is presented in colour, and each member's identity in black and white."

As the new TV market emerges in October, it will inform trade and consumers about digital terrestrial TV in the face of competition from satalite and cable.