to the point create identity and website for Inovision

to the point have developed a new identity for the web presence company 'Inovision' and have created a website to demonstrate the services they provide to end users and third party resellers. This identity was then applied to stationery, a brochure and press-pack ready for Inovision's launch next week.

Inovision provides clients with a tool that enables companies to enhance their websites by allowing them to build an online presentation incorporating video and audio, with little or no technical knowledge. The technology handles 360º imaging, streaming video and audio, digital still photos and interactive promotional text panels, all without the need for proprietary plug-ins. It looks to provide clients with a unique visual experience by adding the 'wow' factor to their websites.

Recently appointed Head of New Media, Ben Jackson, commented, "It was a fun first job, and it's good to see the same team working across the identity and its print and web applications. The client had a very tight deadline for the press-launch and there was a lot to do, we came up with an identity that works well across both print and new-media. We kept the style cool and minimal, to project a confidence whilst not conflicting with any brand that uses the Inovision service. The faded arrow on closer inspection is made up of a pixilated grid. We played with this concept on the website, using this grid to get across the dynamic content that the company offers. I think this provides the client with a cohesive and consistent design across both mediums, helping to keep fuss and costs to a minimum."

Managing Director Simon Hutton adds, "With the increasing take up of broadband services across the board, video and audio will become an essential element of a companies web presence and we hope to develop our relationship with Inovision by introducing their services to our client base."

The site is being launched by their appointed PR company (ParkGreen) to the national press next week. See the site here: www.360inovision.com

For further information contact Ben Jackson (Head of New Media) or Simon Hutton (Managing Director) on 020 7378 6999.