Resolution for Acas

to the point have been commissioned to develop and implement the new Acas identity and brand collateral following a credentials presentation and the success of their design and production of the 2003 Report and Accounts. The identity uses interlocking letters to visually express the common ground found by the service and has been applied across literature, exhibition displays, advertising and presentation material.

Using colour coding and a flexible linear break to manage logo safe areas and information content, comprehensive guidelines have been developed by to the point for both internal and external usage.

The identity integrates the four key service areas that have been identified through research: inform, advise, train and work with you. Each area is revealed by a highlighted, semi-circular device that allows easy indexing through all media to bring clarity to their diverse range of activities.

"We are pleased with the way our new identity has been developed on our literature and range of marketing material. The design underscores the 'jointness' of our approach to employment issues, represented by the overlapping logo”

Paula Williams, Communications Manager, Acas

The project was led by Simon Hutton, managing director, with account management by Michelle Toal and implemention by Martyn Knight. The identity and support material is rolling out through March following a staff launch this week.