tothepoint

work:
20 Farringdon Road signage and wayfinding

Q. How did we create a brand that reflected the unique character of Derwent’s transformation of 20 Farringdon Road?
A. By using bold typography and a simple colour palette to encapsulate the solid physical presence that the building has at the heart of Farringdon.

derwent_20-farringdon-road_signage_2016-10-19_15

derwent_20-farringdon-road_signage_2016-11-08_02

derwent_20-farringdon-road_signage_2016-10-19_11

derwent_20-farringdon-road_signage_2016-10-19_05

derwent_20-farringdon-road_signage_2016-11-08_03

derwent_20-farringdon-road_signage_2016-10-19_08

derwent_20-farringdon-road_signage_2016-10-19_03

derwent_20-farringdon-road_signage_2016-10-19_04

derwent_20-farringdon-road_signage_2016-10-19_14