tothepoint

news
2021

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
12
21

Croydon BID supporting retail, hospitality & leisure in and beyond Croydon

It was a busy year working with Croydon BID in 2021 in the lead up to their successful ballot YES vote. But we didn’t have much time to relax before Matt Sims, their CEO, was in action again after the Plan B announcement by the Government. Urgent action was required to help the retail, hospitality & leisure industry and we quickly provided some of the tools for the job in hand.

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Life imitating art – tothepoint work review 2021

Looking back over the past year, two themes seem to echo through all the projects we’ve worked on. We’ve put together a snapshot calendar of just a few of our favourite campaigns from the past 12 months, showcasing the importance of community, and the enduring relevance of the scientific community.

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09
21

Bringing snacks to life on the new McCoy’s website

Full of Flavour, our new McCoy’s website, designed and built by us for KP Snacks, has gone live with more pages, more products and more promotional content. See how we brought life to the on screen brand, and its still in keeping with the design and build approach we took for KP Nuts and Popchips.

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ABPI Clinical Trials Report – lessons from COVID-19

We’ve recently had the opportunity to continue our work with ABPI, the leading industry body representing research-based pharmaceutical companies across the UK, in creating their brand new 2021 Clinical Trials report. It has received acclaim across many media channels.

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Our interactive map presenting the global impact of The Lloyd’s Register Foundation

We were recently asked by the team at Lloyd’s Register Foundation to design and create an interactive global map for their website. The brief was for it to help communicate their global reach and further illustrate the core challenges they face to make the world a safer place. These challenges vary but include subjects of Safety at Sea, Safety of Food & Drink, and the Public understanding of Risk. With rich video content, the new area on their website is well worth a visit.

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08
21

Securing votes with promotional marketing for Croydon BID 2021 Ballot

We have been working with Croydon BID for over 10 years. We’ve recently been asked to help them re-communicate the importance of the BID to their levy payers and the local Croydon community, and secure votes for the impending Ballot Vote this autumn.

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Engaging with ABPI’s audience via video

Explainer videos have been proven time and again to help engage with the audience and explain complex matters with the crafted combination of animation, imagery and voice over, often further supported by typographic key messaging and subtitles.

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Make your mistakes on paper: why we start our brand process with messaging

Your messaging and your tone of voice are cornerstones of your brand. Working with our clients to establish these early on brings focus and direction to our branding process and helps us deliver a solution that hits the mark, and communicates with the intended audience.

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07
21

Using photography to help bring impact to the Croydon BID renewal ballot

Croydon BID represents the interests of around 550 organisations, including well-known brands and businesses in the retail, office, leisure, hospitality and public sectors. Governed by legislation, Every 5 years they must secure a majority of votes by number and aggregate rateable value to be reinstated. This year marks the final year of their third term, so we have been working closely with Chief Executive, Matt Sims and his team to design materials for the renewal campaign which will hopefully see Croydon BID secure a well deserved fourth term in office. 

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Engaging your audience with animation

We’ve been producing some great animations and videos over the last two years and now we’ve produced this guide to our pre-production process so we can help you achieve the best results from this medium.

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06
21

Campaign to breathe new life into Croydon’s hospitality sector

To support businesses, Croydon BID needed us to develop a creative campaign that promotes the hospitality sector and encourages locals to get out of their homes and through the doors of these venues.

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The all new KP Nuts website

Hot on the heels of Popchips and McCoys, our latest addition to our KP Snacks portfolio is the new website for KPNuts.

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