tothepoint

news
2024

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
04
24

Exploring the past: a kid-friendly journey through the history of medicine

ABPI Schools commissioned a project to create an educational timeline of medicines for kids. The goal was to inspire scientific curiosity and deepen their understanding of the history and evolution of medicines.

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12
23

Educating early years through illustrated stories for ABPI Schools

Having a long and exciting relationship with ABPI, we were pleased to take up a new brief from their educational-focused sister brand, ABPI Schools, to create the illustrations and design of a new children’s story book series about inspiring young people to be engaged with various scientific topics, starting with medicines and climate change and with more to follow.

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10
23

Experience JAGS through captivating videos

Following our successful series of films for James Allen’s Girls’ School in 2022, we were excited to collaborate with the school this year to welcome audiences into the world of JAGS through immersive story-driven videos.

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09
23

Lloyd’s Register OneOcean brand launch for the Lloyd’s Register Group

After a successful video project a few months ago to help promote new career opportunities in the maritime sector with Lloyd’s Register (LR), we worked with their digital solutions arm recently, to create a new platform brand launch video for Lloyd’s Register OneOcean (LR OneOcean).

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07
23

Unveiling a fresh website design for Kinsella Legal

This month, we proudly introduce the launch of our new website, designed and illustrated by us for Kinsella Legal. After their initial engagement with us in 2016 to rejuvenate their brand identity and website, we are thrilled to have been entrusted once more with the challenge of elevating its digital platform.

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05
23

What could your signature do? Our second campaign for Guardian Angel

In 2022 we worked with Guardian Angel to design and launch a campaign aimed at raising awareness of the charities mission of breaking down the taboo’s associated with death and making wills. As well as helping people to plan for, and manage death, they offer a free will service through charity partners to help people leave a legacy to the charity of their choice. After the success of this first campaign, and more interest from charities in partnering with Guardian Angel, we were pleased to team up with them again this spring on a renewed campaign.

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04
23

Predicting the future of finance with EFGAM’s Outlook 2023

We have worked closely with EFG for a few years now on its end-of-year Outlook Reviews – a forward-thinking collection of professional advice packaged in a digital and printed brochure distributed around the world. It is always interesting to see both the insights and how close they have been the following year when they score themselves on accuracy. With Covid and market volatility thrown into the mix, we know what a challenge it can be.

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03
23

ABPI School videos and resources for education

The Association for Science Education where hosting their annual conference at Sheffield Hallam University earlier in the year and our friends over at ABPI Schools were in attendance. We were asked by our client to create a short promo video that depicts educational offering that ABPI Schools provides on their site.

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01
23

2022, the year of firsts

In many ways, 2022 was a year of firsts for the UK. The Lionesses showing us how to win a major football trophy after over 70 years, Rishi Sunak becoming Britain’s first Asian Prime Minister, enjoying (or not) the hottest recorded temperatures in UK history, and Queen Elizabeth II becoming our longest-reigning monarch, until her sad passing in September. In recognition of celebrated firsts, we thought we would showcase the year with examples of some of our own firsts for 2022.

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12
22

Breaking down the ABPI Industry/Academic links survey

Since 2003, the Association of the British Pharmaceutical Industry (ABPI) have undertaken a survey every two years from member companies on collaborations with academic institutions.

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10
22

Croydon Stands Tall branding

In 2023 Croydon will host the London Borough of Culture and, as part of this great achievement, an exciting opportunity came our way: to create a campaign brand for ‘Croydon Stands Tall’. This charity fundraising campaign for Crisis is a collaboration between Wild in Art, a popular art events platform, and Croydon BID. It’s a multi-dimensional project that involved creating a new brand from scratch, as well as guidelines, templates and a colourful promotional brochure to attract sponsorship for the project that will put a positive spotlight on Croydon.

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What could your signature do? Charity campaign for Guardian Angel

Guardian Angel believes it can make a positive and long-lasting contribution to society by helping to break down the taboo attached to dying. As well as helping people to plan for, and manage death, they offer a free will service through charity partners to help people leave a legacy to the charity of their choice. We were approached to help Guardian Angel build brand awareness and promote this service to attract more charities to sign up as partners.

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