tothepoint • tothepoint impact review




impact review


We approached a number of our clients and asked them what impacts or tangible business benefits they could see from working with us on a specific project or campaign. 

The results provide some interesting reading and demonstrate the difference branding and design can make for industries across such diverse sectors as science, property, financial and charity.

We hope you find it an interesting read and an incentive to get in touch about how we may be able to help your business or organisation get more impact and results from your communications and marketing.

Croydon BID – ‘Croydon Stands Tall’ campaign

Benefit to a charity, the local community and businesses:

Raising money for charity and increasing visitors to the city of Croydon.

We worked in collaboration with Matt Sims of Croydon BID in creating ‘Croydon Stands Tall’, a charity fundraising campaign for Crisis in collaboration with Wild in Art which encouraged art in the community via a series of Giraffe installations.

Croydon BID raised

£ 10000
for the charity Crisis
0 %
of app users confirmed that they spent more time in Croydon as a direct result of the trail
new visitors to Croydon

The new website achieved an average dwell time increase from 0-10 seconds to 40-60 seconds post launch - An increase of

0 %

We are all for challenging the status quo, considering different approaches and innovating, and the new Croydon BID website was no different. What has always been refreshing when working with tothepoint is their willingness to challenge, to consider and present new approaches that push the boundaries in the search for digital growth. The step-by-step guidance and support ensured we stayed on track, on time and on budget. Our new website speaks for itself and reflects tothepoint and their incredible team of committed and determined design and digital experts.

Matthew Sims, Chief Executive of Croydon BID

Better Bankside – Southwark Climate Collective campaign

Benefit to local businesses and the planet:

The Southwark Climate Collective was a 12-month programme, supported by the Mayor of London, providing expert support for SMEs across Southwark to reduce carbon emissions, increase efficiency and cut costs. It was a partnership between  Better Bankside, Team London Bridge, The Blue Bermondsey, Elephant & Castle Business Forum, and Southwark Council.

SME's registered within the first four months of the programme
Southwark SME's received expert business support and advice

We worked with TTP to develop an identity and communications materials for the Southwark Climate Collective including a microsite, leaflets etc... All recruitment to this programme was directed through the microsite resulting in 200 SMEs across Southwark registering their interest in the first four months of the programme with over 150 going on to receive expert support and advice.

Better Bankside

IFPMA – New York conference report

Benefit to health, wellbeing, and society:

Making the UN and International community aware of the key issues surrounding sustainable vaccine manufacturing in the world.

Working with the IFPMA our report helped better convey their policy recommendations and better visualise the impact of their policy in action. It was distributed to important stakeholders and decision-makers from international organisations, ministries of health and the UN.

The online document was accessed over

times on the IFPMA website

True to form, the TTP team delivered thoughtful and engaging material that addressed the brief – and on time and budget. They were also able to show huge flexibility and understanding in navigating sign-off processes which required some amendments that were seamlessly integrated.

Elliot Dunster, Executive Director of Communications at IFPMA

An average time of

minutes was spent per page

We hope you found this an interesting read and an incentive to get in touch about how we may be able to help your business or organisation get more impact and results from your communications and marketing.