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Hurley House
Brand Overview

Creating a luxury destination brand in the heart of Henley-on-Thames that resonates with the local, affluent, Regatta set.

The brief

Hurley House Hotel is located in the heart of Berkshire and the brainchild of Bassam Shlewet.

His brief to us, was to create a destination brand that raised the bar of expectations, painstakingly assembling every element to create a contemporary, stylish venue where excellent food and drink can be enjoyed in comfortable surroundings.

The brand needed to have the flexibility to communicate luxury across multiple offers including private dining, hospitality, events, weddings and business meetings

The creative idea

To reflect the uniqueness of the destination we commissioned an original artwork by the respected botanical artist Jessica Shepherd which provided the focus and backdrop to a bespoke Hurley House ‘H icon we created.

We used this symbol as a watermark across the various offers and services as a mark of quality.  We specifically chose a colour palette that reflected the high end interior materials of leather, granite, limestone, oak , etc to create a brand that was elegant and discreetly luxurious.

Key Areas

Brand Identity 
Menu Design
Brochure Design

At entry level, our brand solution utilises a ‘brand icon’ to convey the ‘support’ concept through the use of a simple supporting keyline. We designed multiple variations of the mark which allows it to be used in different positions. Each variation provides support from different directions – a metaphor for the ethos of the Foundation.