tothepoint

work:
New Capital identity

Q. How did we create a dynamic identity for EFGAM’s funds business, New Capital, highlighting their key message ‘invest with conviction’?
A. By creating a strong graphic device based on a simple pie chart evolution with a contemporary colour palette. Emphasising ‘C’ for their messaging; capital, core and conviction.

New_Capital_Branding_02_2013_08_19

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