Street cleansing a key Croydon BID pledge
As ‘Refresh’ is one of Croydon BID’s five key pledges to its levy payers, they place great value on enhancing the look and feel of Croydon town centre. Helping maintain a clean and welcoming environment for residents, visitors, and businesses is considered a fundamental service they provide.
Their team of cleaning professionals visits the town centre twice a week, delivering 36 hours of service each week, amounting to more than 1,800 additional hours of cleansing support per year for the benefit of local businesses and residents. They provide regular jet-washing and deep-cleaning, removing dirt and grime from the town’s busiest and most frequently used streets.
Wearing the badge with pride
The Croydon BID team made a conscious decision to proudly showcase their service with confidence and reassurance. This led to the bold use of the BID logo, making it unmistakably clear who is responsible for delivering the service, while effectively utilising the corporate colour palette.
Matthew Sims, Chief Executive at Croydon BID had this to say:
“The value of our cleansing service can never be underestimated, particularly in a town centre destination such as Croydon. However, the incredible work delivered by our team can sometimes go unnoticed as we go about our busy daily lives. Improving the presence and brand visibility of our cleansing service has always been important, as we want people to recognise the great work being done and its connection to Croydon BID. The introduction of our new van, complete with striking branded livery, is a simple but highly effective step forward. It significantly elevates the visibility of both our team and the essential service they provide. As always, tothepoint worked closely with us to meet the brief and delivered an eye-catching, professional design that truly stands out.”