tothepoint

news
2026

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
08
26

Croydon BID 2027–2032 Business Proposal

For over 14 years, we have worked closely with Croydon BID and CEO Matt Sims, developing renewal campaigns, marketing communications and continually evolving the organisation’s brand. Having successfully delivered the 2022–2027 renewal campaign, we were ideally placed to develop the next chapter: the 2027–2032 Business Proposal.

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07
26

Sparking big ideas in little minds: How Ellie’s world is shaping the future of STEM & Life Sciences

Inspiring the next generation of scientists starts long before high school. Discover how our creative partnership with ABPI Schools brought complex STEM and life science topics to life through Ellie, a thriving 19-book educational universe designed for young minds.

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Schmidt Interdisciplinary Science Summit 2026

For the past two years, we have developed the branding and conference materials for the annual Schmidt Interdisciplinary Science Summit, delivering everything from event graphics and motion design to film, video and merchandise.

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Distilling the dense: How motion design turns big reports into bite-sized impact

Ever wondered how to turn a massive, policy-heavy report into a video people actually want to watch? Here’s a look at how we helped the Professional Standards Authority distill their Safer Care for All update into a punchy, human motion reel.

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06
26

Name, brand and website created for innovative ingredients platform: EggsChange

We’re proud to announce the launch of the new brand and website we created for EggsChange, which included the naming exercise. EggsChange is a specialist networking directory connecting food manufacturers, product developers and ingredient suppliers working in egg reduction and replacement.

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05
26

Keeping a finger on the pulse when creating the annual report for NEXT Biometrics

We have had the pleasure of collaborating with NEXT Biometrics for the past five years in creating their Annual Reports. Once again, we were thrilled to be entrusted with the task of producing their 2024 report, which effectively showcased the significant developments that took place within NEXT Biometrics during that year.

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04
26

Creating a new identity for Global Risk Communication Network (GRCN)

We were approached by long time partner, David Reid of Matter PR to create an identity for the Global Risk Communication Network. It is a new forum established in 2025, with the mission is to bring together and support experts and practitioners from all sectors and disciplines to improve risk communication globally, ultimately creating a safer, healthier, more resilient world.

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03
26

IFPMA – Information graphic supported by an online brochure report

One of the core strengths we bring to the scientific arena is our ability to ‘make the complex simple’. It was precisely because of this skill set that we were approached by IFPMA to turn a highly technical report into clear, accessible communication and advocacy materials, and also work on an adapted Japanese-language version.

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Website launch for The Bezos Centre for Sustainable Protein – Imperial College London

We’re excited to share the launch of the new website for Imperial College London’s Bezos Centre for Sustainable Protein, a forward-looking initiative driving innovation at the intersection of science, sustainability and food systems.

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02
26

Building a dynamic brand for Bamboo Recordings

Bamboo Recordings approached us to evolve both their brand and digital presence as the label entered its next phase of growth. Our role was to create an identity and website that felt confident and established, while preserving the independent, artist-first spirit at its core. Through a collaborative process, supported by AI-assisted workflows to accelerate development and efficiency, we delivered a flexible brand system and digital platform designed to grow alongside the music and the community behind it.

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01
26

Brand stories from 2025 – wearing different hats

A huge part of both the challenge and enjoyment of what we do comes from wearing many different hats. One minute, we might be creating a specialist brand for the property sector, the next, developing a campaign that encourages young children to engage with STEM subjects. Here are ten examples from 2025 of how we’ve helped our clients meet their brand goals and objectives.

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12
25

Croydon BID christmas lights

Croydon BID has marked 18 years of funding the town centre’s Christmas lights, continuing its long-standing investment in festive installations that bring Croydon to life each winter. Working closely with the BID team, we created wrapping-paper-inspired graphics that positioned the decorations as Croydon BID’s gift to the town, using bold festive colour and playful typography to highlight their role.

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