tothepoint

news
2023

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
04
23

New brand identity for PMCPA

On the back of our successful brand refresh work for The Association of the British Pharmaceutical Industry (ABPI) which included a new brand look and feel, digital assets, video assets, interiors, and brand guidelines, we were approached by Alex Fell​, Director at Prescription Medicines Code of Practice Authority (PMCPA) to overhaul their brand.

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Predicting the future of finance with EFGAM’s Outlook 2023

We have worked closely with EFG for a few years now on its end-of-year Outlook Reviews – a forward-thinking collection of professional advice packaged in a digital and printed brochure distributed around the world. It is always interesting to see both the insights and how close they have been the following year when they score themselves on accuracy. With Covid and market volatility thrown into the mix, we know what a challenge it can be.

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03
23

ABPI School videos and resources for education

The Association for Science Education where hosting their annual conference at Sheffield Hallam University earlier in the year and our friends over at ABPI Schools were in attendance. We were asked by our client to create a short promo video that depicts educational offering that ABPI Schools provides on their site.

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Helping ABPI communicate the importance of delivering for patients, the NHS and the economy with the VPAG Proposal document.

Our new report for ABPI features new information graphic styling to convey some very important stats and information which needed to be brought to the fore and highlighted as it impacts on government, the NHS and the wider UK economy.

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Lloyd’s Register Foundation stand at the 2023 Economist World Ocean Summit

In mid-January we were approached by Grace Marren, (communications at Lloyd’s Register Foundation) to create the look and feel for an exhibition stand for the 2023 World Ocean Summit being held in Lisbon from 27 February to 1 March. The brief was fairly straightforward but timings were tight for a design and build. The Foundation had booked a 6m x 6m space consisting of two, six-metre-long walls which they wanted to fill with artworks incorporating their new brand, as well as images, and key messages related to their commitment to ‘safety at sea’.

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02
23

Graphic displays for the Pears Building

We’ve just updated and repurposed the graphics from the hoardings that we designed and produced for the Royal Free Charity back in 2018 so that they could be used inside its amazing new building. A great example of sustainable design.

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Reporting on risk with Lloyd’s Register Foundation 2021 World Risk Poll website

We had originally created the website to present the findings of the first poll that was carried out in 2019. Conducted every 2 years, the latest incarnation tackles the results of the 2021 poll, which has been divided across the past year into 4 individual topical reports. Starting in the summer of 2022, the 2021…

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01
23

2022, the year of firsts

In many ways, 2022 was a year of firsts for the UK. The Lionesses showing us how to win a major football trophy after over 70 years, Rishi Sunak becoming Britain’s first Asian Prime Minister, enjoying (or not) the hottest recorded temperatures in UK history, and Queen Elizabeth II becoming our longest-reigning monarch, until her sad passing in September. In recognition of celebrated firsts, we thought we would showcase the year with examples of some of our own firsts for 2022.

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12
22

Design Museum large format graphics for Lloyd’s Register Foundation

As part of our ongoing work for Lloyd’s Register Foundation (LRF) and the World Risk Poll, we were approached by Ed Morrow, Senior Campaigns Manager at LRF, to create a large graphic display as part of an event they were holding at the Design Museum.

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Breaking down the ABPI Industry/Academic links survey

Since 2003, the Association of the British Pharmaceutical Industry (ABPI) have undertaken a survey every two years from member companies on collaborations with academic institutions.

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Elevating science – ABPI brand refresh

The Association of the British Pharmaceutical Industry (ABPI) exists to make the UK the best place in the world to research, develop and use new medicines. Its members supply cutting edge treatments that improve and save the lives of millions of people in the UK.

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10
22

Croydon Stands Tall branding

In 2023 Croydon will host the London Borough of Culture and, as part of this great achievement, an exciting opportunity came our way: to create a campaign brand for ‘Croydon Stands Tall’. This charity fundraising campaign for Crisis is a collaboration between Wild in Art, a popular art events platform, and Croydon BID. It’s a multi-dimensional project that involved creating a new brand from scratch, as well as guidelines, templates and a colourful promotional brochure to attract sponsorship for the project that will put a positive spotlight on Croydon.

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