tothepoint

news
2022

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
02
22

Lloyd’s Register Foundation – 10 year anniversary celebration branding

To celebrate 10 years of impact, Lloyd’s Register Foundation recently asked us to create a mark that not only celebrated this achievement, but which also worked in tandem with the new LRF brand identity. We created a mark that was spawned from the new LRF brand as the animation below demonstrates.

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Branding for Lloyd’s Register Foundation Electric Cinema Film Festival Premiere

We were recently asked to create branded media to support Lloyd’s Register Foundation at their Electric Cinema Film Festival Premiere, creating large format graphics and an accompanying video, to be shown at the event. The evening highlighted Lloyd’s Register Foundation’s support and funding for the first two films to be completed. These have been directed by Dan McDougall, an award-winning Film Director, Writer and British Foreign Correspondent of the Year.

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01
22

Creating our new film for The Dulwich Estate

With the recent celebration of 400 years of charitable work within the community, we had the honour to work with the south London based charity, The Dulwich Estate. In 2021, we were approached by the Estate to create an emotive and engaging film to tell their story and inform their audiences of the great work they do with the local community and beyond.

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Putting the heart into the community with our Whitgift Care brochure

We have recently been delighted to continue to build on our connections with the John Whitgift Foundation in Croydon. Working with local care giving organisation, Whitgift Care, we have been helping to establish a fresh new brand look and messaging, expanding on the visual identity we evolved last year with a new brochure to promote their services and (watch this space) will soon be following with a fresh new website.

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A message-driven poster campaign for the John Whitgift Foundation

As part of our ongoing work related to branding for the John Whitgift Foundation, we have created a series of message-driven posters to reaffirm their mission, values and services for staff as they return to their offices. The 30 posters will be housed in frames, at various key points around their premises and facilities, to help inspire and guide the vision for the charity.

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12
21

Predicting the future of finance with EFGAM’s Outlook 2022

At the end of 2021 we created a document for EFG Asset Management entitled ‘Outlook’, comprising of a retrospective review of the past 12 months and financial predictions for the year ahead. We’re all getting accustomed to living in a COVID world, but 2021 was as unpredictable as the previous year for the financial markets and it will be interesting to see what 2022 will bring.

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Showcasing life at JAGS through video

We’ve had the pleasure of working with JAGS (James Allen’s Girls’ School) over the last year to produce a suite of story-telling video content. Video was initially introduced for their virtual open days and, due to their success, they are now a core part of the school’s marketing. The latest videos bring to life some of the key school staff, its ethos of excellence, they welcome potential parents and students, include student activities and interviews, and the recruitment video showcases much of what the school has to offer.

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Croydon BID supporting retail, hospitality & leisure in and beyond Croydon

It was a busy year working with Croydon BID in 2021 in the lead up to their successful ballot YES vote. But we didn’t have much time to relax before Matt Sims, their CEO, was in action again after the Plan B announcement by the Government. Urgent action was required to help the retail, hospitality & leisure industry and we quickly provided some of the tools for the job in hand.

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Life imitating art – tothepoint work review 2021

Looking back over the past year, two themes seem to echo through all the projects we’ve worked on. We’ve put together a snapshot calendar of just a few of our favourite campaigns from the past 12 months, showcasing the importance of community, and the enduring relevance of the scientific community.

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10
21

Croydon BID celebrate winning a third term

We’re very pleased for one of our vibrant and brilliant clients, Croydon BID, that they have won the vote to carry on their work representing the business community of Croydon for the next 5 years.

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Lloyd’s Register Foundation – Safer World Conference 2022

In light of the 2021 United Nations Climate Change Conference (COP26) taking place in Glasgow over the first two weeks of November, we’re excited to share the branding, and some of the initial social media post assets, we have created for Lloyd’s Register Foundation’s ‘Safer World Conference 2022’, which will be in May next year.

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ABPI’s fight against climate change at COP26

With the world focused on Glasgow for the COP26 climate change conference, we’ve been proud to work with our client ABPI on a series of awareness campaigns on climate-focused achievements in the science sector. Engaging and simple messages have the power to cut through the noise of message saturation, and it’s been a privilege to work on such a relevant and forward-thinking project.

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