We worked closely with RSSL’s Marketing Manager, Rachel Horton and Digital Transformation Manager, Alexander Webbe, to help revamp their web portal. Our focus was on enhancing the UX elements by refining navigation structure, styling, typography and layout details. Throughout the process, we made sure to preserve RSSL’s distinct brand identity paying specific attention to brand colours, typography and iconography.
The result is a user-friendly design that works well as a web tool and compliments the main RSSL website design.
Before diving into the design of the My RSSL portal, we took a strategic approach by analysing the old portal and identifying areas for improvement. Working with our client and their web developer, the user interface was simplified to ensure the core information and functionality would be more intuitive and accessible.
Smooth navigation was crucial for clients to be able manage complex projects containing large sets of data. We structured the navigation, forms and tables to make it easier for clients to detail their data and for teams to access the results. This ensures that all information is efficiently received by the labs for examination.
Our design work on the My RSSL portal highlights our commitment to creating friendly solutions that enhance both functionality and aesthetics, ensuring that users have a seamless experience from start to finish.
Alexander Webbe, Project Digital Transformation Manager at RSSL had this to say
I have been impressed with the fresh new ideas tothepoint brought to the design of My RSSL. They took a new take on the brand colours and logo and seamlessly incorporated this into the design of the website. tothepoint were a pleasure to work with. Alexander Webbe, Project Digital Transformation Manager at RSSL