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Introducing a new service product through video for RSSL

RSSL, a long-standing client and partner of ours at tothepoint, came to us recently with the challenge of launching a new supplement testing service to the market. They needed to spread the word and gain traction in gaining leads interested in the service, and so we collaborated on a series of explainer videos to help make this happen.

RSSL is a leading food and pharmaceutical Contract Research Organisation. Their new supplement testing offer, is designed to meet the growing demand for a trusted partner who can deliver a full analytical service with outstanding customer support within challenging timeframes.

Video is an incredibly effective medium for storytelling, offering an emotional connection that words alone often can’t achieve. Having seen our recent work for JAGS our discussion continued around why video showreels can be so effective for brands and the project progressed.

The animated series was developed in two parts – part one being a master video encapsulating all of the five different USPs that the service offers, and part two being a series of 5 shorter videos broken down per USP.

Having a long and fruitful relationship with RSSL, we’re also pleased to announce that we’ve recently begun working with them on another new and exciting Innovate UK funded project with two partners. The deliverables of a brand and website are due out early this summer – stay tuned!

If you would like to find out more about our video and animation work, please get in touch and see more about how we can work with you here.