An Ace up our sleeve

Over the past few months we’ve been working with the team at ACE Circulation to create a refreshed identity and website that was able to keep up with their growing needs

ACE are a trade association who bring together executives from all areas of the newspaper and magazine industry, from publishing and distribution, to wholesale and retail. The original identity and website wasn’t reflecting their 60+ years of knowledge and experience in the best light, so not only did we need to bring the functionality up to date but we had to give the look a shake up as well.

Their new site needed to be able to manage online event bookings, invoicing and payment and include a jobs database and login space for members. All this along with full responsive layout, analytics and a CMS that was easy to update…not much then

We recommended WordPress as the best CMS for them. It’s flexible and robust nature meant it would handle their specific needs with ease, whilst being easy for them to maintain and update.

The new look and feel is much brighter, more contemporary and reflects the community base on which ACE prides itself. The paired back colour palette gives a more professional feel, whilst the burst of yellow helps to highlight key information and give the design a little edge.

We worked on the identity and web page designs at the same time so that the site really does reflect the new brand look and feel.

The site is now fully functioning and handling everything ACE and their members can throw at it, from blog posts about drinks on the roof of The Sun to celebrate the launch (we were there for the stunning views) to their up and coming Ping Pong Challenge (they’re a company after our own heart). With WordPress, the site can now grow as they need it to, so this only marks the start of things for this ACE website!