Digital Corner – Listen to yourself!

Are you using social media as part of your B2B marketing? Whether reaching a specific audience or generally spreading your USP, keeping your brand included in online conversations can be time-consuming. You also run the risk of either pestering your audience or not putting enough out there. When you get it right though, it can really help drive traffic your way and spread the word. On top of this, you can be fairly sure that other people are out there talking about you, or if they’re not wouldn’t it be useful to know?

There are many easy ways to keep your finger on the nubbin and monitor what’s going on in your online circles, as well as your competitors:

Google Alerts

Everyone knows about search engines of course. But did you know that you can easily use Google Alerts to notify you of new content online? Log in, build yourself a search list and get your results sent to your inbox:

Twitter trawlers

If Twitter’s your bag have a go with Tweetreach or Topsy for instant results and stats on keywords of your choosing. You don’t need to be baffled by complex data to see a snapshot of how far your Tweets have travelled.

Managing your networks

More complete services out there such as Hootsuite can help you to gather your social media content and be more strategic with it. Why log into everything separately when you can do it all from one place? This comes with detailed reports and feedback, of course.

Bringing it home

After all this, you’ve probably still got your own site content to manage as well, so why should that be any different? The trick is to stitch everything together. Publish to your site via a third party service (such as Hootsuite), or blast out your media feeds from your own website instead using a tried and tested plug-in. With today’s wealth of open-source Content Management Systems on offer (WordPress anyone?), there’s no shortage of ‘bolt-on’ solutions to suit most needs.

Someone just has to write the content that’s all. The internet’s not that clever… yet.

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