EFPIA: Explaining medicine through social media

Following our successful work for the Association of the British Pharmaceutical Industry (ABPI) to help them communicate through digital campaigns across social media and video, we were invited by The European Federation of Pharmaceutical Industries and Associations (EFPIA) to adapt some of our successful infographics and animations to help them with their digital communications.

We were given their brand guidelines and a clear brief of the key facts and insights that they wanted to share with their varied audiences across social media, plus a tight timeframe to deliver the assets. Having already learned so much with our work for ABPI, and with no requirement to film and integrate talking heads as we had to do for their projects, the project ran smoothly and the results speak for themselves.

We all know that a picture can paint a thousand words but in the world of science and technology, animations of infographics and key messaging can help to tell complex stories and engage a wide audience with facts and insights into their complex world. They are not a replacement for deep-dive data and lengthy reports but they can communicate the value and benefits of research and development and why these things take time.

Our work for the ABPI has involved animated infographics like those shown above but have the added benefit of including introductions and explanations from leading figures within their business and the experiences of patients. You can see an example of one of those videos here.

This digital work, especially since COVID 19, is a fast-growing area of our business so if you’d like to find out more about how we can help you communicate more clearly and concisely please get in touch.


The European Federation of Pharmaceutical Industries and Associations (EFPIA) is a Brussels-based trade association founded in 1978 representing the research-based pharmaceutical industry operating in Europe.

Through its membership of 33 national associations and 40 leading pharmaceutical companies, EFPIA represents 1,900 EU companies committed to researching, developing and manufacturing new medical treatments.


The Association of the British Pharmaceutical Industry (ABPI) are the leading trade association representing innovative research-based biopharmaceutical companies, large, medium and small, leading an exciting new era of biosciences in the UK. The industry, a major contributor to the economy of the UK, brings life-saving and life-enhancing medicines to patients. The ABPI is recognised by the government as the industry body negotiating on behalf of the branded pharmaceutical industry for statutory consultation requirements including the pricing scheme for medicines in the UK.