ISBA is the only body representing the UK’s leading advertisers. Speaking with one voice on behalf of over 3,000 brands, they advocate a trusted advertising environment – transparent, accountable and effectively regulated. Working with their network of senior marketers, they help their members make better decisions both now and for the future.
Every year they hold a prestigious annual conference to provide a networking opportunity where representatives attend from large global organisations to discuss and debate the key topics of the year.
ISBA had broken the conference down into four core themes: Trust, Accountability, Inclusion and Performance. Our brief was to provide an event brand and visual language to promote the core themes, with ideas for the marketing campaign. The concept needed to work at various levels and be applied across print and digital, including email teasers, the event website, printed banners, posters, PowerPoint and videos for pre and during the event.
Our solution was a simple iconography treatment accompanied by key statements and photography taken from last year’s event. A singular icon was created to represent each theme, so they could be used individually to highlight each topic. As Industry leading guest speakers will be appearing throughout the day to talk about each of the core themes, the icons nicely compartmentalise each subject into bite-sized pieces and act as a form of wayfinding on physical materials and for digital.
The main event brand brings all four icons together in either a horizontal or vertical lock-up with the strapline ‘one industry, one voice’, which encapsulates the whole campaign.
The event will take place on March 5th at The Troxy, London.