It also promotes the ten themes of ‘impact’ that LRF can demonstrate, each of which is reflected in the ten spokes of the brand mark and which have their own attributed image and colour palette shown below.
The 10 ‘impact’ themes and colour palette
A flexible mark
It was important that the mark had the capability of having a high impact, as the image-rich version demonstrates, but also having the flexibility to be used as a mark of endorsement, as the 2 colour version demonstrates.
Promoting specific ‘impact’ themes
Alternatively, the mark, imagery and messaging can all be combined to promote specific impact themes. Once again colour coding and specific imagery related to individual ‘impact’ themes help communicate this.