Loving every drop

We met Anglian Water on our stand at the PR Show last year, where they spotted our promotional showreel. They said they’d get in touch when some work came through, and as you can see they were true to their word.

Anglian Water is the largest water and water recycling company in the UK, and with such a big company comes big ideas; as they champion their Love Every Drop brand, which aims to put water at the heart of a whole new way of thinking.

It was an exciting project to be involved with, as water plays such an integral part to our daily lives, and is often taken for granted. The animation introduces the challenges we face and will be played at the seminars and workshops Anglian Water are hosting, bringing together people from various sectors to form a hub of innovation and inspire solutions to the issues we face, and raise awareness of water’s importance.

The animation needed to communicate the campaign’s goals and share Anglian’s passion for finding solutions. We started by creating a look and feel based on the Love Every Drop brand along with some initial storyboard ideas, which we then developed closely with the client to ensure they were conveying everything they felt was important.

The script grew to encompass the subjects covered in all five events – from agriculture and climate change to renewables and big data. Once the script was agreed, we created initial animatics to help demonstrate the pace and various aspects of the final piece.

‘Working with tothepoint has been a very positive experience from start to finish and we are very pleased with the final product which has been well received by our audience’
– Carol Primett, Events Manager at Anglian Water.

The final animated piece can be viewed below and made its debut at the Water Industry Innovation conference this month. The animation is playing at all five Anglian Water seminars, and has also found a home on their ‘Love Every Drop’ Youtube channel.