November Roundup

ABPI Clinical Trials Report

The most recent project we have completed with our client ABPI, is the design and print of their Clinical Trials Report, now available to download from their website here.

Other projects with ABPI this year have all been digital, producing a series of videos, animations and social media assets (see our case study work here), so it is great to now be working on some of their print materials alongside the digital projects.

This particular report involved a lot of data and complex graphs which needed to be represented clearly, yet remain on-brand. We also had to be mindful of the fact that this report will be viewed both on screen and in print.

We hear the report has gone down well within the industry but it is also attracting a lot of media attention – one article here – a welcome change from Brexit and election news.

2020 calendar

It’s that time of year again and the team here at tothepoint have been working hard, and having a bit of fun, putting the finishing touches to our 2020 Vision calendar.

We are thinking that as this is our 20th calendar and the year will be 2020, it might be time to bid farewell to this handy but old tech piece of print. You can see some of our past calendars here but it would be great to hear your thoughts on whether it should be discontinued or if you’d be lost without it – email us at And, of course, if you’d like one for 2020, do let us know.

CR campaign reactions

We and our clients, Croydon Bid and Croydon Council, were very pleased with the results of our vacant shop campaign, see original story here.

It also went down really well with the local community, covering up many of the empty and dirty vacant shops, but what was even more rewarding was seeing the reactions of the unsung heroes as they saw themselves for the first time, larger than life! Thanks to Tash of Croydon Bid for the clips that we’ve put together in the above video.