Putting the heart into the community with our Whitgift Care brochure

We have been delighted to continue to build on our work and connections with the John Whitgift Foundation in Croydon. Working with local caregiving organisation, Whitgift Care, we have been helping to establish the fresh new brand look and messaging, expanding on the visual identity we evolved last year, with a new brochure to promote their offer and services. This will soon be followed by a brand new website that we are currently working on – watch this space.

Having worked extensively with the John Whitgift Foundation and its associated organisations over the last few years, we have more recently been creating and applying a fresh new brand look to Whitgift Care and its individual care settings. Starting with signage, posters, and user-friendly guidelines, it was now time to bring our creative thoughts together to represent the best that Whitgift Care has to offer to the community via a printed brochure.

With an established set of messaging and bold visual language, we worked closely with Whitgift Care to use colour, shape, typography, and tone of voice to create a brochure that was both informative and detailed, whilst embodying the warm and attentive ethos of their care centres. On-site visits, photographing and interviewing the staff and residents, gave us first-hand insight and guided the design process for the brochure. We felt this approach was very important, as it would make the final content feel truly authentic to readers and potential residents.

The end result is a thoughtful and engaging snapshot of life at Whitgift Care that can now set the tone, look & feel for the website. The final brochure showcases all the services and activities provided for residents of the various care settings, reassuring families and carers that their loved ones are in good hands.