ttp Calendar: What do you see?

As a branding agency we are always surprised how people can perceive the same information differently. Whether it’s a brand mark, information graphic, a colour palette or a picture, the same visual information can say different things to different people.

To demonstrate what we mean we have created a graphical campaign entitled ‘what do you see ?’. It acts as a simple visual experiment that tests your lateral thinking. The first guinea pigs were our own studio. We sent around a test sheet of paper with a series of abstract icons created by the latest designer to join our ranks, the talented Alice Hambleton

All 12 icons are based on the ‘full point’ of our logo, and we asked each member of staff to write down what they thought they saw. The variety of opinion was quite startling.

We are testing our clients’ and friends’ gut reaction to the series of 12 icons with our 2018 Calendar that is winging its way to them all as we type, so if you want to receive one make sure you’ve signed up:

Request a calendar


As a heads up, you can take a look at our promotional video, produced in After Effects by our versatile designer Joe Cook

Tell us what you see when you arrive at each of the 12 still graphics. Enter your answers in our online quiz and the ones we like the most will receive one of our limited edition posters (not including the frame). 

Enter the online quiz here


We’re developing a range of items that will be for sale, including the poster, using the ‘What do you see graphics’ so, if you’d like to know when this goes live let us know on our get in touch with us contact page.