Unveiling a fresh website design for Kinsella Legal

This month, we proudly introduce the launch of our new website, designed and illustrated by us for Kinsella Legal. After their initial engagement with us in 2016 to rejuvenate their brand identity and website, we are thrilled to have been entrusted once more with the challenge of elevating its digital platform.
The goal of the refresh was to maintain the fun, colourful, and elegant aspect of its visual language while refining this element and giving it a more contemporary and professional feel. A tricky balance but as usual we were up to the challenge.

Geometric shapes that play an active role in storytelling

The original illustrations had become overly complex but the vibrancy of the colour palette was still liked. Based on this we simplified the illustrative style with the incorporation of quirky geometric shapes and patterns that could be merely abstract or could be seen to represent images and messages. By introducing movement and animation, this new look added an intriguing and unconventional element to the overall design aesthetic and has the potential to evolve and help tell stories.

Maintaining the playful and quirky essence that underpins a solid reputation

Kinsella values strong and enduring relationships with clients, partners and candidates, which is evident in its long-term relationships, recommendations and regular referrals. We needed to ensure this was captured, not only by the compelling copywriting but through a new online look that reflected its distinctive personality. To align Kinsella’s online presence with this and its identity, we maintained the business’s playful and quirky essence, while introducing a touch of sophistication through refined colour palettes and a series of unique geometric illustrations.

We engaged with James and the wonderful team at tothepoint to help revamp our website. We wanted it to have a modern, sophisticated and abstract feel while maintaining our personality and sense of fun. From the beginning of the project, the team understood our vision, which has crystallised into a beautiful website which continues to stand head and shoulders above our competitors. Siobhan Kinsella, Managing Director, Kinsella Legal.