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British Science Association Branding

Changing the perception of the British Science Association from a traditional organisation to one that is approachable and forward thinking.

Question

How did we change the perception of the British Science Association from a traditional organisation to one that is approachable and forward thinking?

Answer

By creating a brand that instantly communicates the organisation’s role 
as the public face of science, which is friendly, accessible and dynamic.

Disciplines

Branding