tothepoint

work
Branding

We create powerful, ideas based brands that reflect the personality, values and aspirations of your organisation. We work closely with you to create identities that engage your audience, strengthen your message and highlight your points of difference.

PMCPA Brand Overview

Following our successful brand refresh work for The Association of the British Pharmaceutical Industry (ABPI), including a new brand look, digital assets, video assets, interiors, and brand guidelines, we were approached by Alex Fell​, Director at Prescription Medicines Code of Practice Authority (PMCPA) to overhaul their brand.

Research Complex at Harwell Brand overview

Research Complex at Harwell (RCaH) is a world-class institution dedicated to research across the life and physical sciences, based at the heart of Harwell’s thriving science and technology campus. Professor David Payne, Research Complex’s Director, approached us as part of a successful three-way tender to look at its brand identity.

Southwark Climate Collective Branding

From fashion to finance, sustainability has moved to the top of the agenda for the UK economy. Working with Better Bankside, we helped them promote their initiative for the Southwark Climate Collective with fresh branding, marketing, and a dynamic new website.

John Whitgift Foundation Brand Overview

A distinctive, innovative brand identity that realises the full potential of the Foundation and the great work it does for the local Croydon community.

Derwent London Brand Overview

Creating unique property brands and materials that reflect Derwent’s design led philosophy and their focus on niche, regenerative office spaces in central London.

ABPI Brand overview

Evolving the identity and visual language of the Association of the British Pharmaceutical Industry (ABPI) to help them communicate what they do more effectively to industry and government, whilst at the same time providing them with new tools to engage with their audiences via social media.

Twitter Brand Overview

Making a statement and creating a spectacle for this social media giant at its new London Piccadilly base which also communicated their core services and brought their passion and company values to the fore.

Skyler London Retail Brand Identity

London’s first hair colour only salon, Skyler London, when launched on the high street needed a brand and salon interiors that conveyed the innovation and creativity behind this unique concept.

Hurley House Brand Overview

Creating a luxury destination brand in the heart of affluent Henley On Thames that resonates with the local Regatta set.

Lloyd’s Register Foundation Brand Overview

A distinctive campaign brand for the Lloyd’s Register Foundation, highlighting the challenges they face in order to make the world a safer place and helping communicate these to a much wider audience.

The Francis Crick Institute Brand Overview

Working with the world-renowned Francis Crick Institute to formulate their messaging, tell their story as a simple narrative and formulate their core communications materials.

Croydon BID Brand Overview

Helping Croydon BID communicate the value and impact it provides in improving the well-being and prosperity of local businesses, the retail community and residents of Croydon.

Catapult Brand Overview

Helping Transport Systems Catapult convey the importance of intelligent mobility to the economic 
growth of the UK. Creating a set of tools for Satellite Catapult, used in workshops to test the robustness of a company’s product.

EDIS Branding Overview

Helping EDIS remove barriers and obstacles for minorities employed in the science & health industry regarding career progression related to inequality, lack of diversity and inclusion.

Yahoo Brand Overview

Invigorating the interiors of Yahoo!’s European headquarters in Rolle, Switzerland whilst at the same time reinforcing their brand and services through a thought provoking, abstract, art installation concept.

ISBA One Industry One Voice

Reinforcing ISBA’s values, their role as thought leaders at conferences and through sales materials, whilst at the same time highlighting the key issues facing the advertising industry and how ISBA are addressing them.

EFG Brand Overview

Helping this global bank differentiate between its standard traditional banking services (EFG bank) and its bespoke, specialist investment offers (New Capital) whilst ensuring they all sit within the EFG brand family.

Newsprinters Brand Overview

Instilling a sense of pride for staff and independence for News International’s new automated, multi-million pound print manufacturing plants.

Matter PR Branding

Creating a brand which is influenced by the market it is in, in a creative and innovative way.

BBSRC Innovator of the Year 2018

By carefully considering how to best utilise wall vinyls and large format graphics we were able to bring a permanent display feel to what was essentially a temporary event.

RHJB Architects Branding

Creating a brand identity which reflects RHJB architects style of design.

2M2 Studio Brand & website

Creating a mark that’s a visual interpretation of spacial awareness, structure, style and simplicity which are all important factors of their work.

Venture Lofts Branding

Creating an identity for a residential development in Purley, Croydon that was attractive to both local residents and foreign investors alike.

GAC Divisional brand refresh

A complete refresh of the GAC global hub services brand materials.

Bankside Concept Campaign Branding

Creating a campaign concept for Bankside that allows it to promote its multiple offers, to very different audiences, both locally and globally.

Palazzo Dorottya Branding

Creating a brand look and feel which has interest and excitement about a luxury development in a depressed global market.

IM campaign Branding

Creating a bold ‘IM’ campaign that raises awareness of the phrase and benefits of intelligent mobility to the travel systems sector.

Turley Branding

Enabling Turley to have the flexibility to communicate all their service offers more clearly, whilst uniting them with a strong, confident brand.

Witness Mountain Branding

Identity and brand materials created for Hungarian wine importers, Witness Mountain.

EIFA Branding

Creating a brand for L’Ecole Internationale Franco-Anglaise (EIFA), London’s premier bilingual school that represented their unique curriculum that is taught equally in both French and English.

3DReid Branding

Creating an identity which merged two leading architectural practices, ensuring both staff and clients were positive about change.

St Martin’s Quarter Branding

Creating a brand that was both sympathetic to the city’s rich history and manufacturing base, whilst forward thinking in its application and marketing materials.

FINEX Branding

Creating an identity system where expertise can be shared, partnerships created and deals can be done by clever naming, typographic letterplay and use of the latest login security to create a global online community for entrepreneurs, investors and related experts.

Return2Play Branding

Creating a brand for startup concussion management experts Return 2 Play, that communicated and positioned their brand and values suitably.

CIPR Branding

Taking our existing work for the only chartered public relations organisation and refresh it to give it a more contemporary look and feel.

British Science Association Branding

Changing the perception of the British Science Association from a traditional organisation to one that is approachable and forward thinking.

Impact campaign Branding

Helping the EPSRC maintain its government funding and communicate more clearly its role in boosting the country’s economy.

Fostering Innovation Awards Branding

Kicking back in the studio working on self initiated work has it’s benefits.

SeanHanna Branding

Elevate a stereotypical hair salon brand to a luxury high street retail brand that reflects the quality and art of cutting hair.

CIPR Excellence Awards Branding

Giving one of the largest celebrations of PR talent a fresh look each year without losing brand recognition.

Catapult All Aboard Competition Branding

Engaging and inspire school children and young adults to enter the ‘All Aboard Competition’ to make it easier for those with a visual or hearing impairment to travel by bus.

Pevara Branding

Renaming, brand and market a completely new and niche financial software product within a highly competitive international marketplace.

Land Securities Branding

Land Securities chose us to be on their design roster with their reputation for commissioning only the most creative design agencies.

Better Bankside Campaign Branding

Helping Better Bankside communicate to the diverse business, residential and tourist audiences of the Bankside area their services in the build up to their 2015 ballot campaign.