The creative idea
For both of these projects, it was essential that our solutions reflected the innovation and inventiveness that the Catapult network represents. It was also important that they could see tangible results from the investment they had made in the solutions we provided.
By creating a bold ‘IM’ campaign, we significantly raised awareness of ‘intelligent mobility’ to the travel systems sector. Similarly, by creating a unique toolkit pack for ‘Satellite Applications’, we encouraged audience participation at key stages of a concepts development, which we called ‘Discover, define, develop and deliver’.