Hurley House Brand Overview

Creating a luxury destination brand in the heart of affluent Henley On Thames that resonates with the local Regatta set.

The brief

Hurley House Hotel is located in the heart of Berkshire and the brainchild of Bassam Shlewet.

His brief to us was to create a destination brand that raised the bar of expectations, meticulously assembling every element to create a contemporary, stylish venue where excellent food and drink can be enjoyed in comfortable surroundings.

The brand needed to have the flexibility to communicate luxury across multiple offers including private dining, hospitality, events, weddings and business meetings.

The creative idea

To reflect the uniqueness of the destination, we commissioned an original artwork by the respected botanical artist, Jessica Shepherd, which provided the focus and backdrop to a bespoke Hurley House ‘H’ icon we created.

We used this symbol as a watermark across the various offers and services as a mark of quality. We specifically chose a colour palette that reflected the high-end interior materials of leather, granite, limestone, oak, etc. to create a brand that was elegant and discreetly luxurious.


Brand Identity
Interior Design
Brochure Design


To reinforce the luxury offer, we used numerous print techniques and finishes that evoked quality, including foil blocking and Italian papers to brochures, leather bound covers and embossing to menus and portfolios, enamel coated paint finishes to signage and wayfinding, and finally embroidery and needlework to pillow cases and dressing gowns.

Hurley House Brochure Spread
Hurley House Brochure Spread 3
Hurley House Brochure 2
Hurley House Brochure Spread 3
Hurley House Table Spread