tothepoint

news
2025

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
09
25

Launching the NFX UK Novel Foods online network

This month we have been proud to launch the NFX UK Novel Foods online network, connecting esteemed scientists around the world with online resources, files, networking and an exclusive forum.

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08
25

tothepoint in Design Week

We were delighted that our work for Croydon Business Improvement District (BID), including their loyalty card scheme, was featured in Design Week magazine recently. The online publication is a stalwart supporter of the design industry and a go-to resource for most designers, providing insights into what’s new and current in the field.

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The Crick’s new property vision: creating space for scientific discovery

We were thrilled to be approached by Ali Bailey, Director of Communications & Public Engagement at the Francis Crick Institute, to help shape a brand and concept for an exciting new initiative they were calling ‘The Crick property space venture project’. The idea? To partner with property developers and create new lab spaces, just a short walk from the Crick itself, that will house innovative companies in life sciences, AI/biotech, and health.

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Blending AI and traditional video production: How we brought ‘Wine That’s Fruit’ to life

We combined AI, 3D animation, and traditional video production to create two bold, 10-second animations for WTF – Wine That’s Fruit, proving that the real power of AI comes when it’s integrated into a crafted creative process.

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We created brand-aligned videos for the Schmidt Science Fellows Summit

In early 2025, we created the campaign and event brand for the Schmidt Interdisciplinary Science Summit in Pasadena. Designed to reflect their mission to “Change how science Is done,” the identity is bold, flexible, and collaborative, adapting across formats, partners, and day-to-night event moments.

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07
25

Design for retail, with Croydon BID’s ‘Checkout Croydon’ marketing campaign

Designed to boost local footfall and spending, ‘Checkout Croydon’ is a major initiative that offers exclusive discounts to residents, workers, and visitors. From brand concept through to advertising, web development, campaign messaging, and animated content, we delivered a bold, unified identity system that brings energy and clarity to the campaign – and positions Croydon as…

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Schmidt Science Fellows: Interdisciplinary Science Summit identity

In early 2025, we created the campaign and event brand for the Schmidt Interdisciplinary Science Summit in Pasadena. Designed to reflect their mission to “Change how science Is done,” the identity is bold, flexible, and collaborative, adapting across formats, partners, and day-to-night event moments.

...read more

06
25

A new brand and website launch for Novel Foods Expert Network (NFX UK)

We’re proud to announce the launch of the brand and website for NFX UK—a pioneering network connecting Novel Foods innovators with leading scientific and regulatory expertise. The platform supports collaboration, knowledge-sharing, and positions the UK at the forefront of this fast-evolving industry.

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05
25

New brand evolution and website launch for 4VCO

We’ve recently partnered with 4VCO, a leading London-based consulting firm for Private Markets, to evolve their brand and revamp their digital presence in line with their growing service offering.

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Popchips new website

We’re delighted to announce our redesign of the new website for popchips.co.uk. Working with the popchips brand team, we have designed and delivered a snazzy fresh set of pages for the new popchips brand.

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04
25

Creating an refined annual report for NEXT Biometrics in 2025

We have had the pleasure of collaborating with NEXT Biometrics for the past five years in creating their Annual Reports. Once again, we were thrilled to be entrusted with the task of producing their 2024 report, which effectively showcased the significant developments that took place within NEXT Biometrics during that year.

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Croydon BID’s brand rollout: stationery, signage, and greener spaces

As part of Croydon BID’s continued evolution, we recently updated their marketing materials to reflect the fresh brand aesthetic introduced with their new website in late 2023. From redesigned stationery and folders to refreshed public signage supporting Croydon’s greening initiatives, the new look unifies their brand across all touchpoints — modern, bold, and community-focused.

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