Lloyd’s Register IT Careers video for new recruitment drive

Promo video for new careers opportunities in the maritime sector with Lloyd’s Register

Having built a longstanding relationship with Lloyd’s Register Foundation, producing branding, events and videos for them, we were excited by the challenge of helping Lloyd’s Register Group recently on a couple of videos for them – the first one was to promote its latest recruitment drive in the IT sector. With its digital transformation well underway they are looking to grow the team to work on its next generation of digital maritime technology projects.

Looking to engage an audience with fresh, dynamic visual content and stand out from a competitive crowd, Lloyd’s Register has always had their finger on the pulse when it comes to using rich media to enhance its online campaigns and presence. With video content, the engagement of a targeted message whether that be through social, email, or paid advertising is consistently higher compared to still media according to recent studies by Sprout Social.

Following this we have been working on an internal and external video to introduce its new full-service digital offering which will be brought together under one umbrella brand. Watch this space, but you can see one of our other videos for Lloyd’s Register that was used at the Posidonia exhibition event here. Featuring live-action footage, animated graphics, and integration of the branded elements, the latest videos will build on this with simple animated transitions, colour grading, and music syncing.

Christopher Perry, Senior Marketing Operations Manager at Lloyd’s Register said “We enjoyed working with tothepoint on a recent project to promote IT careers at LR. Providing exceptional service, the team delivered a visually captivating video that seamlessly integrated live-action footage, animated graphics, and branded elements within a couple of days. I look forward to working on the next campaign together.”