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All Aboard Competition

Q. How did we engage and inspire school children and young adults to enter the ‘All Aboard Competition’ to make it easier for those with a visual or hearing impairment to travel by bus?
A. With an approachable and vibrant take on the existing TSC IM campaign, using hand-drawn icons and the trademark TSC blue to relate to the audience nodding to the creative brainstorming required for the brief.

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