All Change Croydon campaign branding
How did we refresh Croydon BID’s brand and help it communicate to its levy payers how their fee contributions were being used wisely to reap both business and social rewards?
By refreshing the existing brand and creating a campaign that reflects Croydon’s transport links, whilst highlighting the positive changes happening with the imminent development of the area.
We also attended these workshops to get a real insight into what is needed now and for the future. Our strapline ‘All change! Croydon’ has never had so much relevance as it does today but one initial observation was that for now, people need to know that ‘Croydon is still open for business!’.